• Initiative supporting independent dealers

        • Integra members have received their Initiative catalogues ready for the New Year, together with a free digibook version and access to a comprehensive marketing support programme to promote the range in 2021.

          Despite a challenging year, Initiative has continued to provide dealers with a consistently priced own brand and fantastic margin opportunities. With growing concerns about stock in the channel, distribution via Antalis, VOW and direct with suppliers has been and will continue to be, key to supporting members.  

          With less choice in the industry now when it comes to a ‘best value’ range, Initiative provides an important point of differentiation, particularly when quoting for new business and more recently for the home office.

          With additional pricing support and promotions planned for 2021, together with continued benchmarking, members can be confident they are providing customers with a competitively priced, quality range. A free Initiative insert in the forthcoming 2021 VOW catalogues will also help to highlight the brand.

          Aidan McDonough, Integra’s CEO said, “Initiative continues to provide members with an incredibly strong proposition. Not only is it the most extensive dealer group own brand in the industry, but it is also the most widely available. In a challenging year, Initiative has performed strongly, and we have seen an 11 per cent uplift in specific categories including inks and toners, soft plastics and archival. Undoubtedly there will be further challenges next year – the focus for us will be on supporting our members during the inevitable peaks and troughs.”

          For further information on the Initiative brand visit www.integra-business.co.uk or contact the Integra team on 01633 653060.

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Integra supports members in Q4 with reduced fees

          Integra supports members in Q4 with reduced fees

          Friday 10th Sep 2021
          Integra Business Solutions has announced all membership fees will again be reduced by 50 per cent from October to December to financially support members during the last Quarter of 2021.   This announcement follows on from the confirmation...Read More...
          EO Group appoints new Head of Category

          EO Group appoints new Head of Category

          Monday 6th Sep 2021
          The EO Group has announced the appointment of Kath Briggs as Head of Category, effective 1st September 2021.  As the Head of Category, Kath will be working across all the business units. She will be working closely with existing suppl...Read More...
          Integra supports members with free 2022 catalogues

          Integra supports members with free 2022 catalogues

          Tuesday 17th Aug 2021
          Integra has announced free of charge catalogues for all members as part of its strategy to continue helping dealers grow their businesses and thrive in 2022. Integra catalogues form part of a marketing programme available to help further promote the...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue