• Frankfurt trade fair trio kick starts business season

        • The Frankfurt consumer goods fairs Christmasworld, Paperworld, and Creativeworld have kick-started the new business season with 3,051 exhibitors from 74 countries presenting their new products for decoration, festive décor, paper, office supplies, and stationery, as well as hobby, crafts and artists' requisites.

          The three trade fairs attracted around 84,000 visitors from 163 countries with numerous innovations, unusual product presentations, and a future-oriented complimentary programme. 

          Detlef Braun, Member of the Management Board of Messe Frankfurt said, "in addition to the sector-specific future topics, it is the high level of internationality and the outstanding visitor quality that make the trade fair trio an indispensable platform for industry and trade. Our trade fairs bring the global players in the sectors together under one roof - in the digital age, this personal contact is the key to success for the entire consumer goods sector.

          The trade fair trio's complementary programme picks up on the social megatrends of urbanisation, new work, and individualisation.

          According to the findings of a survey conducted by the Institute for Retail Research (IFH), it can be seen that customers nowadays are increasingly seeking information online and buying offline. They want competent consulting, emotional experiences, and additional service. This is only available in the retail sector. Christmasworld, Paperworld, and Creativeworld, for example, show what future-oriented models can look like in the concept areas "Retail BLVD", "Future Office," and "Future Learning" along with "Urban Art Lab: Education."

          The fact that the trade views Christmasworld, Paperworld, and Creativeworld as its main contact and order platform is also confirmed by the visitor survey conducted by Messe Frankfurt. The satisfaction levels remain at a very high level and are currently at 96 per cent.

          The desire in society for greater sustainability plays a major role across all three fairs. Natural materials, recycled products or a reference to resource-saving production are everywhere to be found in the exhibition halls. At the same time, end users want high-quality materials with a high-quality finish. In combination with dark shades of blue and green as well as enhancements with gold accents, this trend lends an elegant touch to products and displays. Also very popular is personal appreciation, expressed through gifts that have been designed individually. Generally, the themes of giving and celebrating in connection with family sociability play a major role. Enjoying together, celebrating parties, and sharing special moments are becoming increasingly important as a counterbalance to the digital world.

          The consumer goods fairs will again take place next year around the last Saturday in January: Christmasworld: 29th January – 2nd February 2021, Paperworld and Creativeworld: 30th January – 2nd February 2021

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