First Integra Expo rated great
There were 292 delegates at the first ever Integra Expo supplier exhibition held in April Integra Office Solutions hosted its inaugural one day supplier exhibition, Integra Expo, at the Leicester Tigers stadium on 18th April. It says that it was one of its most successful events held to date. An additional 5 per cent initiative rebate was also given to all member companies that attended the free of charge event.
The total number of member and supplier delegates attending the event rose to 292 on the actual day, creating a fantastic buzz. Over 50 suppliers were exhibiting and 150 member delegates turned up to meet with the group's key partners.
From MDs to sales staff, the event offered the chance to interact with industry colleagues and suppliers and utilise a five hour long exhibition, with product demonstrations running throughout the day to showcase specific products; from Antalis's packaging solutions and Durable's Badgy printer to Safescan's Time Attendance system and Bi-Silque's Interactive Whiteboard.
Integra used the opportunity to launch the new look for its 'initiative' brand. The re-launch will be underpinned by a comprehensive dealer marketing support programme which will also comprise a new look initiative catalogue with digital reality. Product featuring the new design will become available in January 2014.
Members of the Integra Creative team were also on hand to speak to members about their creative requirements from corporate rebrands to website design.
Suppliers once again came out in force to support Integra members with many promotions, special offers and information provided on the day. The theme for the day was sport, with any non-compliant suppliers receiving a Red Card and a £50 fine, made payable to Sport Relief. £550 was raised on the day!
Leicester Tigers legend, Ben Kay, one of the most decorated men in rugby history, came along to do a special guest signing and a David Beckham lookalike created a stir amongst delegates. Rugby and football freestylers entertained members and suppliers as they networked over lunch.
Integra's Managing Director Aidan McDonough says: "The feedback we have had from suppliers and members has been extremely positive, suppliers expressed that they were delighted with the level of attendance by members. "It is most definitely one of the most successful events we have organised and members were incredibly receptive to all of our key partners who supported this event. A big thank you to all of our members who took the valuable time out of their businesses to come along and support the groups key partners who once again have demonstrated their fantastic commitment to Integra."
Beta's Sales Director, Jon Duckham, commented: "This is the best exhibition we have been to in the last three years - we took away over 30 sales leads so for us the Integra exhibition was value for money from start to finish."
Integra's next key event is its annual national conference on 14th November at The Chesford Grange Hotel, Kenilworth. Members and suppliers can pre-register to attend by contacting Integra on 01633 653000. www.integra-office.co.uk
