Fellowes Brands will be running its first-ever national radio campaign this October to help drive shredder sales for office products dealers across the UK.
The 30-second radio commercials will be aired on talkSport and Absolute Radio from 7th October and are planned to reach in excess of 3.8m listeners.
Focused around protecting end-users to comply with GDPR, together with the benefits of jam prevention and quiet performance, the radio activity forms just one part of an impactful autumn campaign that sees investment in offline and online advertising, a strong cashback promotion, website assets, tailormade emails, promotion mailings and social media.
Fellowes has already launched two new shredders to its range in 2019, with the introduction of the 100M and 600M auto-feed machines. And the eagerly awaited new LX Series – a revolutionary new line of maximum-security micro-cut shredders with intelligent technology is now just around the corner.
Fellowes is offering a campaign pack to dealers with all the tools and marketing materials they need to support the campaign and boost their sales of shredders during quarter 4 of 2019.