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Expanded Insights-X enjoys positive feedback

Presented as a friendly, personal and unique event, Insights-X welcomed 5,578 (2016: 5,087) visitors when it opened its doors this year, from 5th to 8th October. Visitors travelled to Nuremberg from 99 countries (2016: 87) to see the 305 exhibitors (2016: 268) from 41 countries (2016: 32). The InsightsArena, featuring creative promotions with visitor participation, and the new partner lounge, also sparked a positive response. 

Since its premiere in 2015, the stationery expo has been gone from strength to strength with this year, a particularly rise in interest from abroad. The event covered an area of 25,000m² and Halls 1, 2 and 3 featured six product groups, reflecting the spirit of Insights-X: Writing Utensils and Equipment, Paper and Filing, Desktop, Artistic and Creative, Bags and Accessories and Stationery and Gift Articles.

The entertaining promotions and offerings in Hall 3 covered a broad spectrum of themes and encouraged visitors to get actively involved. Next door, the Lounge celebrated its debut for 14 associations and buying groups. Many of their members used this area to network in a calm environment.

Ernst Kick, CEO, Spielwarenmesse eG said, "we're delighted with the strong international response which exceeded our expectations.  The positive feedback and the excellent outcome of Insights-X confirm that our bespoke concept has been embraced by all members of the industry. It encourages us to keep our sights on producing a high-quality event with a personal feel." 

The concept behind Insights-X was commended on a number of factors including the timing of the event to allow for orders to be placed in good time for the New Year, the high level of professionalism which was delivered, the personal touch, and that it attracted members of the stationery community from all four corners of the globe.

The retailers and buyers at Insights-X, likewise, gave positive feedback. The majority of visitors work in the paper, stationery and back-to-school fields, with 87 per cent playing an important or key role in buying decisions.

The next Insights-X is scheduled to take place from Thursday, 4th October, to Saturday, 6th October 2018.

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