• ExaClair offers increased margins to dealers over the Back-to-School period

        • ExaClair, the UK supplier of Europa, Goldline, Iderama, Koverbook, Mimesys and Rhodia, is offering stationery and office products dealers increased margins with bulk-buy promotions on a range of its key ‘Back-to-School’ and ‘Back-to-College’ products.

          As in previous years, key products will include, Europa notebooks with their 90gsm, brushed vellum, non-bleed-through paper, and now available in new glossy card cover options; and Iderama filing products, that have a waterproof coating, but are made from dyed-through pressboard, making them environmentally friendly, as well as having the aesthetics and durability of plastic-based products.

          Kevin Wharton, Marketing Manager at ExaClair said, “we want to help dealers capitalise on increased sales, so our promotions have been designed to enable dealers to significantly enhance their margins, or if they pass the extra discount on to consumers, to be more competitive.”

          This year, additional products have been added to ExaClair’s Back-to-School line up including Mimesys notebooks with waterproof and tear-proof polypropylene (PP) covers, and Koverbook notebooks, again with protective PP covers, and also with two bookmark flaps and integrated pockets to store loose documents. Also included in this year’s offers, and outside of traditional stationery, are Goldline graphic pads, Clairefontaine fine art pads and Clairefontaine pencil cases.

          Kevin added, “ExaClair has become something of a one-stop-shop for the Back-to-School and Back-to-College period,” adds Kevin. “Our product ranges well serve students looking for both mid- and entry-level products, and across notepads, books, filing, and art and craft.”

          In-store merchandising units and posters are available to help dealers advertise the promotions. Office products resellers can also make use of the offer by publicising online and through promotional mailers.

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