Audio brand, EPOS has announced the launch of its new global campaign ‘Bad Audio is Bad Business.’ The campaign is based on recent research by market research firm IPSOS and EPOS that reveals that 95 per cent of audio end-users and decision-makers experience auditory pain points that affect their concentration and efficiency at work.
This costs companies that lack access to high-quality audio technology both time and money. These findings and more are revealed in EPOS’ ‘Understanding Sound Experiences’ Report, which surveyed 2,500 end-users and decision-makers of audio equipment, over 75 per cent who work in organisations of over 200 people.
With a hero video at the core of its new campaign, EPOS dramatises the importance of the word ‘What’ based on its research evaluating the cost of mishearing, miscommunication, and repetition due to bad audio in business. Told through familiar situations and pain-points that the viewer can easily recognise – from a conference call gone wrong to being misunderstood on the other side of the line – the campaign video emphasises the importance of good audio solutions that ensure flawless intuitive communication and effortless collaboration – a necessity for companies to succeed in today’s market.
According to EPOS ‘Understanding Sound Experiences’ Report, 87 per cent of end-users surveyed have experienced at least one pain point due to poor sound quality on calls, whether in the office or working from home. These include background noise (42%), having to repeat yourself (34%) and asking for information to be repeated (34%). According to the research, these pain points cause 69 per cent of end-users to spend extra time on their work tasks, with the average end-user losing 29 minutes per week due to poor sound quality. Additionally, according to the decision-makers, poor audio quality on calls has resulted in dissatisfied clients (23%), financial loss due to incorrectly undertaking a task (18%), loss of a key piece of work or a deal resulting in a financial loss to the company (18%) and even loss of a pitch/tender (19%).
There is however a recognised solution to many of these frustrations and issues with bad audio. Some 79 per cent of the decision-makers agree that good audio equipment such as headsets, headphones and speakerphones can alleviate auditory pain points both on and off calls. The best headset solutions on the market today include features such as AI-based noise cancellation technology, meaning a loud colleague or a noisy working environment is no longer a distraction.