Office products manufacturer DURABLE has announced a new partnership with FusionPLUS Data, the content division of e-commerce specialist Evolution Software. A vast range or DURABLE products, including the company’s top selling lines, are now available from the FusionPLUS database.
The company says FusionPLUS Data is transforming the UK and Ireland Office Product industry by collating a comprehensive collection of data from numerous manufacturers and providing software houses, dealer groups and wholesalers with access to over 140,000 unique products across dozens of catalogues from a single source. FusionPLUS Data will hold enriched content for a wide range of DURABLE’s award winning products including DURAFRAME®, VARICOLOR®, and its Desktop Range.
Every product is brought in-line with the FusionPLUS multi-level attribute structure, adopted as the BOSS standard in recent years, to help improve search results, filtering and product comparisons within e-commerce webstores. This digital platform allows manufacturers’ product catalogues to be continually updated so customers have access to the most up-to-date information. Being online, it gives manufacturers the opportunity to include more information about products such as extended marketing descriptions, sales bullets, standard and freeform attributes, multiple images, supporting documents and videos.
Sean Starkey, Managing Director of DURABLE UK, comments, “We are very excited to announce our new partnership with FusionPLUS Data. Not only does FusionPLUS Data deliver a platform that showcases DURABLE products with rich content support, but allows our current and prospective buyers to locate our products quickly and easily with confidence. At DURABLE we are constantly innovating and bringing new products to market and being able to immediately update our customers with new product information is an invaluable tool.”
“We are thrilled with our recent partnership with DURABLE”, adds Steve Bilton, MD of FusionPLUS Data. “FusionPLUS is a content ‘hub’ that provides dealers and software houses with enriched mainstream catalogue content from a single source. It allows access to a wealth of product information that often cannot make it into printed catalogues, thus making product selection easier for customers. We look forward to working with DURABLE and for the partnership to grow in the future.”
For further information about the extensive DURABLE product portfolio, please visit www.durable-uk.com