Duplo has launched its next-generation site, designed following close customer collaboration and interaction, with a rocket-themed twitter competition.
Duplo is challenging customers to take creative images with specially crafted die cut space rockets. The most inspired entries posted on twitter will win a family day out at the National Space Centre. For full instructions on how to enter visit www.duplouk.com.
A 6.5ft rocket will also be appearing in various locations and at key events over the coming months.
Sarah Crumpler, Duplo UK Marketing Manager said, “the beauty of this intuitive highly accessible site is that it was created with our customers’ needs in mind. Following extensive interviews, we used the feedback to create a practical site that is designed for purpose. It is as much about applications as products.
“That is why we have created this integrated campaign across print and digital media with a social media competition. We wanted to show how creativity and high quality can be combined to deliver very powerful results that demonstrate how any campaign can reach for the stars.”