DMSL will be supporting the campaign being launched this week by BT and Virgin Media, promoting awareness on the investment both companies have made in the UK’s digital infrastructure.
The two companies are running adverts in national newspapers stating that £15 billion has been invested in broadband technology over the last five years, during which time UK broadband speeds have grown. It also notes that download speeds are faster in the UK than in Germany, France, Italy and Spain.
DMSL is a partner for both BT and Virgin Media Business and has been promoting their fibre-based services through its network of reseller partners. It will be supporting the campaign by reiterating the key messages to both its partners and to end-users, providing fact sheets and information.
John Carter, Managing Director of DMSL said, “we wholeheartedly welcome this campaign and applaud BT and Virgin Media for taking the initiative to ensure people understand exactly how much they are investing to give the UK a world-class broadband infrastructure.
“They are also creating more potential and paving the way for new services. Faster broadband makes it easier for businesses to adopt hosted VoIP and cloud-based services that increase efficiency and lower costs. That benefits SMBs as well as large enterprises and for us and our partners, it means continued and sustained opportunities to grow.”
Both companies continue to invest in building the UK’s digital infrastructure. Over 91 per cent of UK premises already have access to superfast broadband and BT plans to invest £6 billion into its fixed and mobile networks over the next three years. Virgin Media is spending £3 billion on its Project Lightning initiative, which will lead to 17 million businesses and homes in the UK having access to its ultrafast network by 2019.