Financial solutions partner, DLL, has launched its first bluepaper, ‘Professionalising used asset sales with dedicated promotional materials’ with the hope to inspire more manufacturers and dealers to develop a dedicated communication strategy.
The bluepaper was developed after researching 362 manufacturers and dealers that already promote their used asset sales. Key elements to consider in the process of creating promotional materials are highlighted to help companies get the most out of their used asset sales.
Rob van den Heuvel, Senior Vice President Global Asset Management at DLL said, “the majority of our partners are already engaged in the used equipment market. Furthermore, we see that manufacturers and dealers are increasingly starting to look into refurbishment and remanufacturing. A clear communication strategy is key to building awareness in the market and successfully positioning a used product offering. Our bluepaper includes many industry examples and provides guidance that can assist manufacturers and dealers in further developing their strategy for used asset sales.”
DLL feels that with the rise of the circular economy, the sale of used assets is becoming increasingly important but, being actively engaged in the used asset market often goes against manufacturers’ traditional way of working. It hopes the new research will stop companies overlooking or underestimating their used asset possibilities.
DLL publishes whitepapers on a frequent basis and is now adding bluepapers to its list of publications. While the whitepapers are meant to inform and support manufacturers’, vendors’ and dealers’ strategic business choices, the bluepapers are developed to inspire and improve business performance by providing practical guidance.
To download the complete bluepaper, click here.