• Derwent shares plans for CreativeWorld 2019

        • Following months of consumer research and development, British art materials brand Derwent has announced its plans for CreativeWorld 2019. 

          Joined by British urban sketcher, Ian Fennelly, Derwent will be displaying a selection of product extensions, designed to meet the needs of artists whatever their passion.

          In 2019, Derwent will be celebrating the 20th anniversary of its Metallic Pencil collection by adding eight new colours and a range of limited-edition gift sets. The range has been reformulated with shimmering metallic colour, smoother laydown and a blendable pencil which are all key needs of consumers.

          Pencils won’t be the only focus for Derwent, with the launch of a range of premium leather storage accessories tailored to the needs of artists and designers offering the perfect gifting solution. Made with 100 per cent British-sourced, full grain leather, the new collection will also feature innovative hidden features and bold colours to ensure artists can feel stylish whilst indulging in their artistic pleasure.

          Mike Stranders, Vice President and General Manager of Derwent said, “we continue to further improve and extend our existing Professional and Academy ranges as well as enter new adjacent product categories with an appealing differentiated proposition while also broadening our appeal to new artists. 

          Our aim remains to delight both artists and creatives and add value to our retail partners. We are also committed to continuing to enhance the consumer’s instore and online experience with Derwent by supporting our valued customers with exciting new POS communications and engaging digital content.”

          Derwent will also begin 2019 by re-launching its pen collection segmenting and positioning clearly between the Line Maker and Paint Pen ranges.

          The Line Maker range will be further extended to include six new colours and sustainable packaging and a range of new consumer communications to highlight the key features of the range. Further range extensions will be made to the Inktense Paint Pan set and the Derwent Lightfast product ranges that made such an impact at CreativeWorld last year.

          To register your interest in visiting the Derwent stand and booking an appointment, please contact rachel@smallmanmedia.com. If you are a distributor, please email Antonia.Morris@acco.com to book an appointment. 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • STAEDTLER UK named a 2019 business superbrand

          STAEDTLER UK named a 2019 business superbrand

          Wednesday 10th Apr 2019
          Superbrands has revealed that STAEDTLER (UK) Ltd has been awarded Business Superbrands status for 2019.  The Business Superbrands survey has been tracking the perception of a wide range of business brands in the UK since 2001. This year’s...Read More...
          Pentel adds Pointliner to arts range

          Pentel adds Pointliner to arts range

          Monday 1st Apr 2019
          Pentel is adding Pointliner, a new pigment ink drawing pen, to its Pentel arts range. Pointliner comes in a choice of five tip sizes, from an ultra-fine 0.05mm, ideal for intricate detailing, to a 0.8mm, which is perfect for shading larger areas with...Read More...
          Stationery brand VENT for Change wins LaunchPad19 award

          Stationery brand VENT for Change wins LaunchPad19 award

          Wednesday 13th Mar 2019
          VENT for Change, the environmental and ethical stationery brand has been recognised with three awards in as many months, including being named a Launch Pad 2019 winner.  VENT for Change prides itself on combining beautifully designed products w...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue