PRPS has announced that Data Direct will be the dedicated master distributor providing products and loyalty recognition to channel partners and resellers across the whole of the UK and Ireland.
Steve Weedon (PRPS, CEO) said, “partnerships are all about the opportunity and the people you want to work with, making it a win-win for everyone, including end-user customers, and that is why this new partnership will be rewarding for all. As a distribution partner to many hundreds of businesses in the UK, Data Direct will continue to offer multiple solutions and opportunities to their dealer customer base. The announcement of being the exclusive master distributor of Pelikan branded printer consumables provides an opportunity with exciting innovation and newness along with the brilliant rewards programme that will resonate among end-users. Together with the Bio-Based range, there is huge relevancy in today’s sustainability-seeking world.”
Peter Cowan, Procurement Director, Data Direct added, “this is another exciting addition to our growing portfolio of brands, providing excellent products and margin opportunities for our core office equipment/IT channel dealer customer base. The package from Pelikan is impressive with significant end-user activity and a rewards programme that will create demand throughout the chain. As brand loyalty and trends in consumption change, Pelikan from Data Direct will also attract new users looking for relevant Eco-Friendly products and solutions for when working from home.”