• Dams marketing to support education dealers during peak months

        • To help dealers maximise sales in the education sector during the peak months of June and July, Dams has launched its educational marketing support programme through MyDams online customer portal.

          According to the furniture specialist, the summer shutdown is the best time of year for schools, colleges, universities and nurseries to refurbish and replace their furniture in classrooms, staff rooms and canteen facilities. This is an opportunity for dealers that Dams have already integrated into their product development and marketing programme.

          As timing is everything, Dams must have available a range of education sector products, and align its manufacturing schedules and stockholding to accommodate spikes in demand.

          Chris Scott, Managing Director of Dams said, “the summer recess is when schools and colleges carry out as much of their essential repair, refurbishment and maintenance works as possible in preparation for the new academic year in September, and that includes furniture replacement and upgrade programmes. Our approach is to support dealers with marketing materials to help them capitalise on this lucrative sales opportunity in the Summer months.”

          Dams are also committed to helping customers maximise the opportunity by supporting dealers with customisable promotion flyers and literature that they can personalise with their own logo and net prices.

          The new A4 product flyers cover a wide range of Dams best-selling products ideal for use in educational settings, including Connex bench desking and Vantage tamper proof chairs in a school computer room, Prema operator chairs in a school laboratory, the new Magnum executive range in a headteacher’s office, and Ergos plastic chairs in primary school classroom. This is in addition to furniture for school canteen areas including the Slab table & bench, Gecko chairs & tables, and Dams Social spaces products which are perfect for breakout areas.

          Chris added, “the need for quality solutions tailored to meet the needs of education environments is growing, as is the potential to capture a piece of that market. Our dealers can have complete confidence in the efficient supply of a range of products tailored to the end user’s needs, and Dams will guarantee that we won’t be increasing our prices for the rest of the year – unlike some of our competitors.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • KI expands lounge and guest seating range

          KI expands lounge and guest seating range

          Monday 29th Oct 2018
          KI has introduced four new soft seating collections for breakout, lounge, reception and meeting spaces, each including a complementary side table. As the proliferation of agile, active workspaces continues, these new seating options aim to help orga...Read More...
          Dams opens new manufacturing facility

          Dams opens new manufacturing facility

          Tuesday 23rd Oct 2018
          Dams Furniture has opened its new, multi-million-pound manufacturing facility at its head office site in Knowsley, Merseyside. The new 85,000 sq. ft (7,900 sq. m) building consolidates the four sites that Dams currently operate from on Knowsley Indu...Read More...
          Century Office launches new Store Wall line

          Century Office launches new Store Wall line

          Wednesday 17th Oct 2018
          Century Office recently launched its new line of storage products known as Store wall. Available in Economy or Executive ranges, they can be specified to meet your budget and style requirements.  The Economy range is 400mm deep and comes with 2...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue