Dams has launched its new seating collection 2016-17, introducing a choice of new seating options to complement its existing products.
The new Dams seating collection includes entry level, mid-range and premium products, with consistent design values and production quality. The range includes executive & manager seating, task & operator chairs, meeting room seating, educational, dining, reception and soft seating. The range is also supported by the publication of a new Dams seating catalogue and product guide.
Chris Scott, Managing Director of Dams said, “over the last year we have conducted an extensive review of our seating range with the aim to deliver a more innovative, diverse and high-quality selection of products that represents the executive standard in seating, but without the executive price tags. The result is a significant investment in our product portfolio and Dams can now offer one of the largest seating ranges in the UK, with the launch of an additional 55 new products to complement our existing best-selling products.”
To meet demands for contemporary office environments, the new Dams seating collection is said to offer style and choice ‘to satisfy the latest trends and the most enduring designs’.
Chris added, “at Dams, we believe that everybody deserves a good office chair. That means combining the right ergonomic design, advanced functionality and chair fabric for optimum style, flexibility and comfort. These elements combined with high quality UK manufacturing and stunning good looks characterise our new seating collection.”
Dams has also invested in expanding its existing manufacturing and upholstery facilities with new equipment and additional skilled personnel. This has meant that Dams can now offer customers a faster turnaround across the seating range and tailor seating choices to customer’s individual specifications with a choice of fabric styles and colours.