Practical business help for Integra members
Dealer group Integra has launched what it descrinbes as 'a tailored business development plan' as part of its 2011 Marketing Programme for members. The plan will provide the tools and support to structure and implement multi-faceted marketing programmes.
With the option of becoming either a Platinum or Diamond customer, members have the flexibility to choose the right solution for their business, spreading the cost throughout the year. There is additional help to create campaigns, plan blitz days and push promotions. Integra has also launched new designs for its initiative catalogue and core, commodity mailers.
Marketing Manager Sian Haskell says: “As a dealer group it is essential we add real value to our member’s businesses. As pressure on dealers continues to grow, we want members to use us to their advantage and to really exploit the opportunities available to them. We hope this new approach will benefit members who currently struggle to find the time and resource to implement structured campaigns.”
21-Jul-2010
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