New rewards scheme from Integra
Dealer group Integra has launched a new incentive programme called ‘Indulge Yourself’, to reward members who grow their spend with key Integra suppliers. It is being run in conjunction with IFG UK, a company with a proven track record within the industry of achieving brand growth.
Neil Basham, Integra’s purchasing director, says: “Integra has investigated loyalty programmes before and never really found what we have been looking for – something simple, easy to administer and offering real, tangible rewards for members. The ‘Indulge Yourself’ programme ticks the boxes and went live on 1 July.”
Brands signed up to the programme for 2010 are Avery, BIC, Durable, Elba, Fellowes, Hamelin, Nescafe and Tetley.
Simon Binns, managing director of IFG UK, says: “We are delighted to be joining forces with Integra to reward members. Incentives provide a genuine benefit to both the supplier and the dealer, and we look forward to achieving some great results.”
Members can view details of the programme on the Integra website.
10-Aug-2010
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