£250k TV spend from Staedtler
Staedtler (UK) Ltd has announced its first ever television advertising campaign to drive sales of its stationery products during the key Back to School period. Representing a media spend of £250,000, the commercial will run on GMTV over a 10 day period in the second half of August, tightly targeting mums in the 25 – 54 age bracket.
The 30 second commercial positions Staedtler as the dependable choice for premium quality yet desirable BTS items. Featured in the ad are the iconic and instantly recognisable black and yellow striped Noris pencil, sales of which exceed 33 million pieces annually, and the innovative triplus fineliner, a definite favourite with children.
23-Jul-2010
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