World Cup first for Westcoast
IT Distributor Westcoast has partnered with Microsoft to create a World Cup incentive campaign that will support local African charity Kick4Life. Ten winning customers will go on a six day trip to South Africa.
The two companies have made a donation to African Children’s charity, Kick4Life in exchange for a World Cup 2010 package, with a unique twist. Winning customers will be able to engage with the children of Lesotho and see the charity in action.
Westcoast Marketing Director, Alex Tatham, says "‘Kick4Life are providing us with a package greater than those on offer from the events specialists and all the profits are going back to the charity to support their excellent work. The Passion campaign is a great vehicle to communicate our core company values.”
Microsoft Account Manager, Guy Harvey, says: “It is great to see Microsoft and Westcoast marketing funding spent in such a way. We are still offering our reseller partners an unforgettable experience. Football, Safari, History and the chance to see and make a difference to children that have suffered terrible loss through HIV. The opportunity to provide a World Cup trip with a significant donation to such a worthy charity was unmissable and already our customer reaction to this offer has been unprecedented.”
09-Mar-2010
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