Innovation from Avery
Avery is launching innovative writable Label Pads and NoteTabs to feature alongside its printable products.
Marketing Director Marc Pinner says: "We’re confident that this exciting new range will be extremely well received as we’ve conducted a significant amount of market research to ensure that we’re meeting consumers’ demands.
"72 per cent of consumers surveyed stated that they would definitely or probably buy these products, so this range will drive incremental sales for our customers allowing them to benefit from our innovation.”
The launch will be supported by an integrated marketing campaign, including website support, e-newsletters, sampling and PR.
11-Jan-2010
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