Consumers continue to spend online
Consumers are planning to spend more money online than ever before, despite the credit crunch, and it seems that the increase is all down to a desire to save money in the current economic climate.
The research, from Logan Tod, an e-business consultancy, reveals that value for money is now a top priority when it comes to making that all important next purchase. Almost two thirds (65 per cent) of consumers plan to increase their shopping online over the next 12 months – which is welcome news for beleaguered retailers.
It’s those in the 45 and over age bracket who are mainly responsible for driving this growth (65% of those questioned in this age bracket said they will increase spend by at least 10%). As the over 45s become more internet savvy and comfortable with using e-commerce sites, they are now realising that online shopping offers the best value, and are taking advantage of current money off promotions. Shoppers outside London are also purchasing more online, with the south west region alone planning to spend 20% more>
By focusing on these groups, e-tailers can ensure they continue to grow steadily in 2009. According to the Index, the factors most likely to affect consumer behaviour are: low cost delivery (71%); increased money saving offers (67%); and improved description of goods and services (53%).
18-Mar-2009
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