• Canon to showcase capabilities at Sign & Digital UK with fictional beauty brand

        • Canon will be bringing its fictional beauty brand ‘Elemental’ to Sign & Digital UK this year as visitors get set to experience a fully integrated, multichannel consumer marketing campaign at NEC Birmingham, on 24th-26th April.

          Over the three days of the show, Elemental campaign assets will showcase the range of print technology, digital capabilities and marketing knowledge Canon can offer print service providers when working with real brands. They illustrate how a PSP can facilitate and deliver a complete campaign, from advertising and direct mail to raise initial brand awareness, through instore promotions and exclusive events in the retail space, all the way to purchase and the unboxing experience.

          Wayne Barlow, Head of Graphics and Communications, Canon UK said, “Sign & Digital UK will be an important platform for us to demonstrate how, using the latest digital print technology, a brand is able to use data to tailor communications and fine-tune campaign messages to achieve maximum effectiveness when targeting potential customers. Print’s advantage over digital communication is its visual and tactile impact and the emotional pull of receiving a personalised piece of mail.

          “The Elemental brand illustrates how a multi-touchpoint product launch campaign across multiple channels can be delivered or supported by a PSP or in-house print department for a premium brand owner. Visit our stand to see the bigger picture; you’re sure to be inspired.”

          The Canon team will be providing insights and advice to visitors with live-running technology including the Océ Colorado 1640, the first 64" UVgel roll-to-roll printer, Océ Arizona 2280 GT flatbed, Océ ColorWave 700, imagePROGRAF PRO-4000S and a cut-sheet device imagePRESS C850 with the new duplex, long-sheet feeder for banner printing, as well as workflow solutions. A finishing partner will join Canon to demonstrate Zund S3 Digital cutting table.

          Mathew Faulkner, Applications Development Senior Manager, Graphics and Communications, Canon Europe, will be taking to the main stage at 12.45pm on day one of the show to discuss ‘Interior Décor: turning opportunities into profit’. Mathew will cover the key drivers of the growth in digitally printed décor, print application trends and how to turn these opportunities into profit.

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Nemo gets set for superhero-themed conference

          Nemo gets set for superhero-themed conference

          Wednesday 19th Jun 2019
          Billed as Refresh ’19 and embracing a superhero theme for the Friday night, Nemo is looking forward to its annual conference on the 28th and 29th June as members, suppliers and families join at the Slaley Hall Hotel in Hexham for...Read More...
          Sharp adds to A3 Advanced and Essentials Series

          Sharp adds to A3 Advanced and Essentials Series

          Monday 17th Jun 2019
          Sharp has added four new models to its colour Advanced and Essentials Series line-up, completing the product family of 14 models ranging from 26 to 60 pages per minute.  The new models (MX-5051, MX-6051, MX-5071, MX-6071) are designed for busy ...Read More...
          Barco adds new light-weight laser projector to portfolio

          Barco adds new light-weight laser projector to portfolio

          Thursday 13th Jun 2019
          Relying on the benefits of the UDX platform, Barco is now launching a brand-new compact, light-weight, and rugged 22K laser projector.  With its 50 kilograms, the latest Barco projector is the lightest 22K laser projector on the market. But whi...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue