Canon has announced the relaunch of its EMEA channel partner programme, helping partners develop, manage and optimise growth opportunities, and expand into new markets.
Canon has used direct partner feedback to design a new partner programme, a core element of its strategy to grow its B2B channel business. Underpinned by Canon's portfolio and expertise, the revitalised programme will support partners explore new opportunities for growth.
James Pittick, Director of B2B indirect sales, Canon UK said, “by listening closely to partners we have revamped our partner programme to best fit partner needs in this challenging and evolving marketplace. Recognising that every business has different plans for growth, our programme offers a tailored approach so we can adapt the way we work with each partner to meet shared goals.”
The new partner programme is built on a foundation of tiers and benefits that will offer value to end customers, as well as partners. Canon’s partner accreditations will assist end user confidence in a partner’s expertise to deliver applications that will help their organisation grow, become more efficient, and improve profitability. Partners will enjoy a pathway to expand their business and unlock new benefits as they progress through the tiers; whether they are existing partners looking to flourish in current and new markets, or new partners looking to develop their business with Canon.
The programme benefits are categorised across five areas: diversify, collaborate, expand, win, streamline. Together, they provide partners with the support, tools, insight and an ecosystem to win in partnership with Canon.
The new partner programme will deliver a structured partner journey with a ath to progression, focusing on driving growth, supporting expertise, and offering benefits and rewards that reflect performance. The programme will be dynamic, evolving as the needs of end users and partners do.
James added, “this redefined programme has been designed to offer excellent value to both end customers, and partners – existing and new. We are excited to continue welcoming partners into the Canon family; creating true partnerships based on trust and collaboration. We are confident that our partners will see real benefits from the investments made into the new programme.”
To understand more about Canon’s new EMEA Partner Programme, visit the partner programme web page.