• Canon introduces 3 new imageRUNNER ADVANCE ranges

        • Canon has announced the release of three new multifunctional printer ranges, the imageRUNNER ADVANCE C255/355 series, the imageRUNNER ADVANCE C3500 series, and the imageRUNNER ADVANCE 4500 series. The new ranges replace the C250/350, C3300 and 4200 series respectively and looks to offer improvements in reducing the cost to serve for partners as well as addressing customers’ total cost of print.

          The new devices operate with the latest imageRUNNER ADVANCE platform, which is shared with the already established 6500, C5500 and C7500 series. The shared platform is designed to help partners become the experts across a range of devices for all environments, meaning they can provide a tailored and optimised solution that maximises their customers' return on investment by lowering the total cost of print.

          Adam Poole, Marketing Director, Canon UK & Ireland said, “working closely with customers and our channel partners we strive to continuously evolve our portfolio to meet their needs. Alongside improving the value customers achieve from Canon technology, the new imageRUNNER series simultaneously enables our partners to deliver improved customer service, more profitably. Our aim is to create a win win situation for our customers and channel partners alike, and we are confident our imageRUNNER ADVANCE range does this.”

          The new imageRUNNER ADVANCE models join the already established third generation devices and represents Canon’s ‘most serviceable technology offering’. From installation, fleet management, diagnostics and remote services, all the series offer the tools required to reduce the cost to serve associated with providing document handling solutions.

          With the new imageRUNNER ADVANCE C255/355 and C3500 series, Canon helps businesses to reduce stock holding, saving on associated costs. With parts that are common with the predecessor models, such as toner and drums, businesses can efficiently switch to the new machines without the worry of excess stock.

          Based on the results Canon has seen on the predecessor models, that share similar engine technology, there is also the potential to reduce service visits for the imageRUNNER ADVANCE C255/355 series by up to 15.9 per cent and up to 11.7 per cent for the imageRUNNER ADVANCE C3500 series. This could help partners achieve cost savings and increase their profits on these new devices.

          The new series will be available from February 2017.

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