Canon Europe has reported a ‘landmark’ FESPA 2017 exhibition (Hamburg, 8th-12th May) that saw the European launch of the new Océ Colorado 1640, and a celebration of the tenth anniversary of the Océ Arizona series.
The new Océ Colorado 1640, built on Canon UVgel technology, proved to be a star attraction of the event, pulling in large crowds to hourly demonstrations, and attracting immediate orders from signage and graphics producers across Europe, Africa, North Africa and the Middle East.
During FESPA 2017, the Océ Colorado 1640 also won a technology award from the European Digital Press association (EDP) in the ‘Roll-to-roll Printers up to 170cm’ category. The judging Technical Committee commented on its ‘productivity and excellent output quality on a broad range of media’ and thought ‘it may be a game changer in the 1.6 metre segment.’
Mark Lawn, Director, Graphic & Communications Group Canon Europe said, “this was always going to be a milestone FESPA for Canon, but we’ve been blown away by the market’s response to the Océ Colorado and how it cements Canon’s reputation for innovation in the wide-format sector. Mid-way through the show we had smashed every target we set ourselves, right across our portfolio. Just two months after launching Colorado, we now have 100 orders for the printer from customers in 17 countries, underlining the impact of its extraordinary mix of productivity, quality, media versatility and cost of ownership.
“Signage and graphics producers come to FESPA looking for ways to expand their capabilities and differentiate their offering. This chimes 100% with our own philosophy of helping print service providers evolve and grow through new applications and by exploring new models to meet their customers’ needs. While the technology highlight of the show for us was undoubtedly the Océ Colorado launch, our bigger ambition at FESPA 2017 was to show PSPs how our whole technology portfolio, supported by our deep insight into the key trends shaping specialist sectors of the wide format market, enables them to access new revenue opportunities and drive their business forward.
While celebrating the 6000th Océ Arizona installation at Technipub in France, Canon Europe also achieved successful sales of the Océ Arizona series flatbed printers during FESPA, both from existing customers looking to scale up their production capabilities and from first-time investors in Canon flatbed solutions.
In addition to ‘record-breaking’ sales successes for Océ Colorado, Océ Arizona, Océ ProCut and imagePROGRAF, the DreamLabo production photo printer and the imagePRESS sheetfed digital production press also captured visitors’ imagination, with substantial order intake for both products, underlining the appetite among PSPs to capture new revenues by moving into alternative formats and products.
