TalkTalk Business has announced the results of its first survey into the UK business adoption of IP Voice services. The research, carried out with Censuswide, into the attitudes of 1,000 decision makers within UK businesses found that 96 per cent of companies that had adopted services such as Hosted Voice or Session Initiation Protocol (SIP) Trunking had reduced their total telephony costs.
Ahead of the switch-off of traditional ISDN in 2025, TalkTalk Business’ research found that key motivations for companies making the switch were down to reducing costs, having greater flexibility, and being able to provide futureproof unified communications.
Guy Miller, Director of Next Generation Voice at TalkTalk Business said, “IP Voice products like SIP Trunking and Hosted Voice are essential for businesses looking to not only reduce telephony costs, but also adopt more modern approaches to work, such as those offered by collaboration and unified communications tools.”
“Organisations that have made the switch to IP Voice (including Hosted Voice in addition to SIP) have more than justified the business case they made when it comes to reducing costs. Moreover, they’ve also deployed reliable systems that will reduce the chance of costly outages and provide them with futureproof technology, ready for the workforce of tomorrow.”
Reducing costs was the biggest draw, with 55 per cent saying they switched to IP Voice to reduce telephony costs across their business. For the 96 per cent of businesses that made a saving by switching, the business case from a purely cost-based point of view was a no-brainer. Those that had made the switch reported saving 35 per cent on total telephony costs versus their old ISDN lines. 1 in 4 firms said that making the switch had cut their telephony costs in half.
Flexibility, both within the organisation and for future business growth, was another important consideration when adopting these cloud based telephony solutions. 24 per cent reported adopting SIP to enable more flexible working opportunities within their business, while 31 per cent said they had adopted the technology in order to expand their company to new locations more efficiently.
Unlike ISDN, SIP also allows businesses to quickly add or remove additional lines, which has proved popular amongst the 48 per cent of UK businesses that reported paying for telephone lines that they only use for part of the year.
Finally, the research found that businesses were adopting IP Voice services to improve efficiency now and future proof for new technologies in the future. 20 per cent of those surveyed said that they had adopted it to ‘stay ahead of the curve’ and 32 per cent to create better unified communications.