Brother UK has agreed an exclusive sponsorship deal to become talkSPORT’s official Business Technology Partner for Euro 2016, with an advertising campaign running on air, online and in print for the duration of the tournament.
Brother is one of talkSPORT’s six category exclusive Euro 2016 partners, and will feature in the station’s regular Business Bulletins, the Daily Round Up and Sports Bulletins alongside discussion of the day’s results.
Mike Anderson, head of marketing at Brother UK said, “the tournament provides a great opportunity to reach both new and existing customers who we know will be tuning in for the football coverage. As the world's largest dedicated sports radio station, past activity with talkSPORT has driven really strong results and we’re confident that this campaign will deliver for both us and our channel partners.”
The agreement aims to capitalise on increased listeners throughout June and July, and follows a successful sponsorship of talkSPORT’s Fifa World Cup Brasil coverage in summer 2014.
The deal continues this year’s summer of sport at Brother UK, having recently been named as the results, printing and imaging partner for the Pearl Izumi Tour, Aviva Woman’s Tour and Tour of Great Britain cycling events.