Brother UK has raised £22,909 for Cancer Research UK with the help of a group of its distribution partners. The event was part of Brother’s wider CSR strategy which has seen the business raise £33,775 for charity over the last 12 months.
The initiative saw over 500 people raise money through sponsored events including skydiving, kayaking down the River Thames, completing the Three Peaks challenge, and more throughout July. In addition to Brother, teams from technology distributors Exertis, Exertis Supplies, JGBM, Midwich, Northamber, Vow, and UFP all took part in the events which kicked off Brother’s CSR programme, Brother’s Big Summer Challenge.
Anne Hillion, Regional Legacy Manager at Cancer Research UK said, “the money raised by Brother and its partners is a great contribution towards helping increase the survival rate from cancer. The way in which the teams have raised the money shows how rewarding fundraising can be, with the business and its partners challenging themselves and overcoming their fears.”
Jeremy Bedford, Head of Major Accounts at Brother UK added, “getting people out of their comfort zones was a major part of Brother’s Big Summer Challenge. Not only have the teams helped hit our quarterly sales targets, but they’ve successfully raised a significant amount for Cancer Research UK. The activities also mirrored the culture of teamwork both within our own business and our partners’ and given teams memorable experiences at the same time.”