Brand new distribution policy from Sennheiser
Sennheiser has unveiled a new distribution policy which will be a 'selective distribution system'. From 1 April 2013, it will use the slogan 'Compass 2013 - the right product at the right place'. Only authorised Sennheiser partners and distributors will be able to benefit from the strong brand and high brand awareness.
Gerhard Tammen, Vice President Sales Europe, Middle East and Africa, says: "This way we can ensure that distribution standards are the same all over Europe and that end customers everywhere receive the excellent quality of service that they expect from Sennheiser."
Authorised partners receive a seal of quality, which they can use in advertising to differentiate themselves from the competition. They also receive marketing support with access to an image database and advertising material, such as for point-of-sale.
Employees of authorised partners have the opportunity to be trained and will gain extensive product knowledge. Authorisation is carried out through the regular sales representative or alternatively by a personal invitation from Sennheiser to register online.
The same distribution standards will apply across Europe, which ensures that end customers always receive the quality of service.