• Brand new distribution policy from Sennheiser

        • Brand new distribution policy from Sennheiser

          Sennheiser has unveiled a new distribution policy which will be a 'selective distribution system'. From 1 April 2013, it will use the slogan 'Compass 2013 - the right product at the right place'. Only authorised Sennheiser partners and distributors will be able to benefit from the strong brand and high brand awareness.

          Gerhard Tammen, Vice President Sales Europe, Middle East and Africa, says: "This way we can ensure that distribution standards are the same all over Europe and that end customers everywhere receive the excellent quality of service that they expect from Sennheiser."

          Authorised partners receive a seal of quality, which they can use in advertising to differentiate themselves from the competition. They also receive marketing support with access to an image database and advertising material, such as for point-of-sale.

          Employees of authorised partners have the opportunity to be trained and will gain extensive product knowledge. Authorisation is carried out through the regular sales representative or alternatively by a personal invitation from Sennheiser to register online.

          The same distribution standards will apply across Europe, which ensures that end customers always receive the quality of service.

           

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Midwich Group year end trading update

          Midwich Group year end trading update

          Wednesday 20th Jan 2021
          Midwich Group has announced a trading update for the year ended 31st December 2020. Despite the ongoing challenges of the coronavirus pandemic, the group's trading recovery continued in the second half of the year and, as a consequence of a stro...Read More...
          Northamber appoints new Director of Solutions

          Northamber appoints new Director of Solutions

          Tuesday 19th Jan 2021
          Northamber plc has announced that Tony Price has joined the company as Director of Solutions.  Tony brings almost 30 years of channel experience to the Solutions team, with almost 20 years of experience leading teams in distribution and 10 year...Read More...
          Tech Data launches enhanced HPE accelerate programme

          Tech Data launches enhanced HPE accelerate programme

          Tuesday 19th Jan 2021
          Tech Data has launched an enhanced version of its HPE Accelerate programme and is looking to on-board more partners over the next few months.   The HPE Accelerate programme brings together all the advantages of working with Tech Data to dri...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue