Blake and luxury pen brand Cross have teamed up to produce a luxury gift card set available to use as a gift with any purchase from the Classic Century Collection of Cross Pens to celebrate the 70th Anniversary of this iconic collection.
Blake supplied Cross with four cards made using paper marbling. The cards and envelopes were then collated and encased in bespoke black envelope featuring the Cross logo, made using Blake’s creative colour paper range.
Tim Browning, Blake’s Director said, “we were excited when Cross approached us about this gift set; the magic and romance of putting pen to paper is at the core of our business and of course also of Cross’s. Their marketing campaign ‘make your mark’ is very much in line with our ethos too – pen and paper will always be the most enduring way to record thoughts, ideas or simple ‘thanks yous’.”
Nicola Shepherd, Trade Marketing Director at A.T. Cross Company added, “we are celebrating the 70th Anniversary of our classic silhouette, the Classic Century and wanted to produce a set of gift cards that encouraged people to make their mark in a memorable way. Blake was the perfect partner for this, using their bespoke service we could choose exactly the right materials and envelopes to ensure that we are giving away something really desirable.”