• Bisley responds to pandemic with new collection

        • Bisley has launched a new flexible furniture collection, conceived and created during the coronavirus pandemic and influenced by the evolving requirements of the 2020 workplace.

          Bisley produces over 15,000 items per week at its Newport factory, exporting to over 50 countries, with clients including Direct Line, BBC and PwC.

          In early 2020 at the start of the pandemic, as office workers everywhere were told to work from home, Bisley’s newly appointed CEO Richard Costin asked four of Bisley’s in-house designers to propose ideas for products that would work well in a flexible home office scenario. The result is the newly launched Belong collection, an office furniture portfolio designed with home working firmly in mind, from its fully customisable nature to the simplicity of assembly.

          Richard said, “it was immediately obvious that we needed to pivot from our planned 2020 workflow and innovate, fast. We have entered a new era where our industry has to adapt to a different way of working. I asked our design team to think if they had free rein over new products within our steel and wood factories – that we could sell to our dealers, our online shop and to the domestic home worker, what would they be? They came back with some wonderful ideas, and the result of that is the Belong Collection. It’s times like this that we have the opportunity to thrive; our team has really worked hard and used their fantastic talents and skills to come up with something really beautiful for Bisley.”

          The Belong range comprises multiple collections, as well as individual pieces and accessories, all designed by Bisley’s in-house team, and suitable for a variety of spaces. The collection includes the Hideaway wall desk, a space-saving, wall-mounted desk that folds down to provide a practical work surface, as well as somewhere to store your desk accessories; and the Outline range - a steel-framed collection of desking and storage that has a strong, minimalist style.

          Chris Fowler, Director of International Projects at Bisley said, “it goes without saying that 2020 has been an unusual year. New product launches can sometimes be years in the making, but Bisley has decades of design expertise in developing office furniture solutions and we channelled all of that history, knowledge and expertise into developing and producing the Belong range in three months. 

          “From initial sketches and renders, our team worked closely with the factory floor to develop prototypes, which were then developed and perfected over the course of the summer. The role of our wood processing plant was an additional strength to our bow. With Belong, we weren’t tied to any particular material – referring back to the brief from our Board, we could use our imagination and select the most suitable mix of materials for each element of the range. Being self-sufficient was a real advantage, compressing both development and supply chain timelines.

          “It’s realisation is a particularly proud moment for us as it is the first time in a long time that the full process, from inception through to launch, has been conducted by an in-house design and production team.”

          The launch of the Belong range comes after a transformative year for Bisley that saw more than a 300 per cent spike in e-commerce sales as office workers looked to quickly set up home offices. 

          Bisley’s sales largely comprise of significant corporate contracts, including the recent completion of BBC Cymru Wales’ new Cardiff city centre HQ, for which Bisley supplied furniture solutions that accommodated the various different needs of all media departments.

          Richard added, “after being appointed Bisley’s CEO in February to be met with a global pandemic the very next month, it’s fair to say that this year has been something of a wild ride. 

          “During lockdown, we evaluated our business, our selling channels, how the economy would react and how business and the working environment might change. 

          “From this, and in addition to our new Belong collection, we have committed to increasing our online selling capabilities and have started to work with Amazon to develop a new online function that will be implemented across the world. I strongly believe that with these tactical and strategic objectives, and most importantly, to have the Bisley people that are so talented and committed, we will go from strength to strength.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • OKI Europe launches on-demand signage solution

          OKI Europe launches on-demand signage solution

          Tuesday 1st Dec 2020
          OKI Europe has launched The Design Hub, a software, powered by Shoppa, for creating visual communications and marketing collateral in-house, on-demand. The Design Hub allows businesses to produce, print and place professional quality s...Read More...
          DURABLE face visor named a BOSS Industry Recognition Award Winner

          DURABLE face visor named a BOSS Industry Recognition Award Winner

          Friday 27th Nov 2020
          DURABLE's CE Certified Face Visor has received the COVID Product of the Year Award at the 2020 BOSS Industry Recognition Awards, triumphing over the other eight products that were shortlisted. DURABLE responded to market needs and worked quickly...Read More...
          OKI Europe offers ‘Adapt Today’ Business Agility Pack

          OKI Europe offers ‘Adapt Today’ Business Agility Pack

          Wednesday 25th Nov 2020
          OKI Europe is offering customers a free Business Agility Pack valued at approximately £450 as part of its ‘Adapt Today’ campaign. The offer is another step in OKI Europe’s ongoing efforts to help businesses and organ...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue