• BIC unveils new Gel-ocity Quick Dry range

        • BIC has announced the launch of an ultra-fast drying gel pen in the stationery category. BIC has also committed substantial advertising budget to support the new range’s Follow the Flow campaign.

          The campaign will see Mac Lethal - a rapper who holds a world record for rapping 1,000 words in 2 minutes - going head-to-head with the BIC Gel-ocity

          The shift in advertising style from BIC will a be complemented with TV, Social Media, Digital, PR, influencer and sampling activity which will see 100,000 pens distributed across the country throughout the 2019 Back to School Sales Period.

          The Quick Dry version of the BIC Gel-ocity gel ink pen features:

          • A full-grip barrel to aid handling and writing comfort.
          • A retractable 0.7mm medium-point tip.
          • Ultra-fast drying ink that won’t drip, leak, smear or smudge.
          • 13 classic and vibrant writing colours; blue, black, red, green, purple, turquoise, pink, orange, light orange, lime green, light purple, dark pink and sea green.

          Joanna Hollins, Head of Marketing and Category Management at BIC said, “being the second-largest writing instruments category, we see enormous opportunity in Gels and Rollers and are extremely proud to be launching a product which will shake up the market with genuine innovation.

          “The investment we’ve made developing the Gel-ocity Quick Dry range, as well as the financial commitment to support its launch highlight the potential we see in this category. We believe Gel-ocity will provide consumers everywhere with the opportunity to experience writing in a new, but comfortingly familiar way as BIC continues to honour the tradition of providing high-quality, affordable products.”

          The Gel-ocity range will be available in pack sizes of 3, 6 and 13. RRP from £6.49 for a pack of 3.

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Derwent named 5th National Stationery Week sponsor

          Derwent named 5th National Stationery Week sponsor

          Tuesday 8th Oct 2019
          National Stationery has announced the fifth campaign sponsor as Derwent. The pencil manufacturer joins the campaign for the second year running, helping to support the annual event’s love of creativity, colour and art. Renowned for its innovat...Read More...
          uni-ball named sponsor of NSW 2020

          uni-ball named sponsor of NSW 2020

          Thursday 26th Sep 2019
          Writing instrument manufacturer, uni-ball has announced its official sponsorship of National Stationery Week 2020. Launched alongside the stationery retailer Ryman in July 2019, uni-ball already has recently announced the launch of its bra...Read More...
          Maped Helix named as sponsor for NSW 2020

          Maped Helix named as sponsor for NSW 2020

          Monday 23rd Sep 2019
          Maped Helix has announced its sponsorship for National Stationery Week 2020 where the company will help promote #WritingMatters.  National Stationery Week will take place from 20th to 26th April 2020 with plans in place to make the campaig...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue