• BIC supports trade with new end user promotion

        • BIC supports trade with new end user promotion

          BIC®, one of the UK's leading writing products brands, has launched quarterly themed promotions for 2013, to encourage customers to choose the recognised brand over its competitors.

          Consumers will automatically qualify for vouchers for a variety of exciting experiences if they buy a minimum of two selected boxes from the BIC® range. Vouchers are available on the purchase of popular BIC® products, including BIC Cristal®, 4Colour™, Atlantis® pens, Velleda and Tipp-Ex® correction products.

          The current promotion, running until the end of June, offers '2 for 1 Days Out' vouchers across a number of UK attractions including paintballing, city tours, museums, aquariums, galleries and outdoor experiences. Customers just need to enter the unique code provided by BIC® on to www.bicpromotions.co.uk, choose their attraction and redeem their voucher.

          The theme for Q3 is 'Dining Out' where stationery purchasers will have the opportunity to enjoy a '2 for 1' or 50% off a delicious meal for two, from a choice of over 1,500 restaurants nationwide. These will range from independent cafés to country pubs and rosette-starred bistros, offering customers an extensive choice.

          'Pamper yourself with BIC' is the final quarterly theme, with vouchers up for grabs with each purchase of selected BIC® products. There are luxury spa treatments such as manicures, pedicures, facials and massages.

          Philip Wesoloski, BIC® UK and Ireland's Sales Manager, says: "By offering promotions with seasonal themes, we're confident this is a great way to engage with office staff, giving them access to some fantastic experiences they wouldn't usually treat themselves to, whatever the time of year. The vouchers sit well within the ethos of the BIC brand, which is all about inspiring creativity and having fun."


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