Bi-silque, a specialist in visual communication products, has announced an agreement with FusionPlus Data, enhancing its offer to company’s dealer network.

FusionPlus Data is a cloud-based Portal to view, edit, and export product content. Contracted partners include VOW, Spicers, Exertis, Integra, Office Friendly and NEMO. The enriched product content is made available to over 1200 OP dealers in the UK and Ireland via mainstream software house partners such as Prima, Heart, ECi, Evolution, Oasis and CommercExchange.

Beth Wright, Chief Commercial Officer for Bi-silque said, “we continue to invest in the digital side of our business as well as the UK dealer channel and the FusionPlus solution was the clear choice for this component of our digital transformation.”

Bi-silque has started to make steps in creating and managing best-in-class content for wholesalers, dealers and e-tailers by adding appealing product videos, more High Definition images of its products, product details and lifestyle images, enhanced product attributes, and SEO optimised product descriptions and titles. The company’s UK assortment including products for dealer vertical markets including corporate, hospitability, facilities/breakroom, and education will be available later this month. 


Steve Bilton, Managing Director of FusionPlus Data added, “Bi-silque recognise the importance of high quality product content and how that helps the dealers at the coalface to sell more product, particularly on-line – we’re really looking forward to working closely with the excellent Bi-silque team to achieve just that.”