• Beta launches its OP offer

        • Beta launches its OP offer

          After much speculation and rumour, UK distributor Beta has this week rolled out its entry into the Office Products market, with a product portfolio of around 200 generic, 'core' Office Products lines, along with 150 branded products.

          Suppliers include Fellowes, AF, Nescafe and Stabilo. All the products will be stocked lines and available for delivery next day, either to the dealer's premises or as a plain label shipment direct to the end user.

          Managing Director Steve Soper says: "Over the last couple of years we have doubled the number of dealers trading with us each month but there has always been a barrier to some dealers buying from us. If they wanted an HP toner cartridge and a box of envelopes delivering directly to an end user we couldn't do that for them. Now we can."

          He says simplicity is the key word. "Our pricing is very straightforward - there are no targets or rebates, the Office Products range is nett priced, in common with the rest of our product range. The prices are competitive as is the low fixed rate for plain label shipments to end users."

          Beta can also support the Office Products dealer in other ways. Around 50% of Beta's business is now transacted electronically and so EDI trading and integration with dealers back office systems is available. In addition, Beta is now providing early morning deliveries in a number of areas.

          Soper was also keen to emphasise Beta's trade only status. "There has been a lot of talk in the industry recently about routes to market. Our philosophy is absolutely clear in that we only sell to the trade. That message clearly has some resonance with the dealers as 70% of our deliveries are direct to end users, which is double what it was this time last year."

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Midwich Group year end trading update

          Midwich Group year end trading update

          Wednesday 20th Jan 2021
          Midwich Group has announced a trading update for the year ended 31st December 2020. Despite the ongoing challenges of the coronavirus pandemic, the group's trading recovery continued in the second half of the year and, as a consequence of a stro...Read More...
          Northamber appoints new Director of Solutions

          Northamber appoints new Director of Solutions

          Tuesday 19th Jan 2021
          Northamber plc has announced that Tony Price has joined the company as Director of Solutions.  Tony brings almost 30 years of channel experience to the Solutions team, with almost 20 years of experience leading teams in distribution and 10 year...Read More...
          Tech Data launches enhanced HPE accelerate programme

          Tech Data launches enhanced HPE accelerate programme

          Tuesday 19th Jan 2021
          Tech Data has launched an enhanced version of its HPE Accelerate programme and is looking to on-board more partners over the next few months.   The HPE Accelerate programme brings together all the advantages of working with Tech Data to dri...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue