Beta Distribution PLC has announced the launch of a new business, Beta Digital Media Solutions, headed up by Managing Director, Joel Chimoindes.
BetaDMS has been created to help resellers capitalise on the changing Audio Visual industry, including the growing convergence of AV and IT. Beta Distribution is already present in the AV market through sales of interactive technology products, projectors and related products, but to help resellers make the most of the convergence of IT and AV, the new business hopes to offer more than just products.
Joel Chimoindes, Managing Director said, “IT and AV are converging faster than they ever have before. No longer are resellers’ conversations about AV installations with the AV Manager or Facilities Manager in an end user. They now include the IT department and are complex. Our focus is on providing solutions and services that helps our partners (vendors and resellers) address the challenge of IT and AV convergence.”
BetaDMS is looking to stand out with its services, including digital signage with content delivery and services to allow assessment, deployment and future management of installations. It is also hoping to offer resellers everything they need as well as reducing their costs and accelerating the time to revenue.
Joel added, “we are constructing our business in a way that suits our reseller customers, allowing them to have conversations with one supplier about complex multi-vendor solutions. By having this single source approach, we remove the frustrations of dealing with different suppliers for different parts of the solution. Our services portfolio will go beyond traditional installation and maintenance, covering all areas of the sales process lifecycle and quickly create repeatable revenue.”