Site Logo

Beta announces new Head of AV

Beta Distribution has announced that Mike Cunningham-Clayton has joined them as Head of their AV business.

Formerly General Manager of Displays at Exertis, Mike has over 24 years' experience in the AV industry. The last 14 years have been with Medium, who were acquired by Exertis in 2016.

Mike said, "the role at Beta is both challenging and exciting. The challenge is to secure a position in a competitive market. The excitement lies in the fact that we do have something that truly differentiates us as a distributor."

With the growth in digital signage, more and more resellers and integrators will come across opportunities to provide solutions to their existing customer base.

Mike added, "Beta is in the unique position of being able to offer Samsung LFD products supported by a wide range of complementary services including installation, maintenance services and content creation. It's all done by our own inhouse team and it means all our resellers can offer this full service package to their clients.

He also believes that Beta adopt a very different approach to other distributors in their relationships with their resellers. He added, "every Beta customer has a dedicated account manager who is working to build a long term business partnership with the reseller. Beta place great value on having more than a simple transactional relationship with their customers and the AV product and services package available is a prime example."

MD of Beta, Steve Soper added, "Mike is a long standing and well respected figure in the AV industry. He will bring a level of knowledge and expertise which we have long recognised we needed. The combination of Mike joining and our recent acquisition of Contentwall, the AV services company, puts us in a great position to help our resellers capitalise on the growing digital signage market."

Visit AV websitefor further information or see the online services brochure AV Services

More News
1 month ago
How to build trust in the workplace
Business specialists at TelephoneSystems.Cloud have named five ways to build a trusting relationship among employees and senior staff members.
1 month ago
Telehouse powers up Transatel’s connected car services with partnership
Telehouse has partnered with global cellular connectivity solutions provider, Transatel (a subsidiary of NTT DATA) to strengthen the digital infrastructure for Transatel’s expanding connected car business.
1 month ago
New checklist to help small businesses avoid cyber-attacks
Compliance experts, Skillcast is warning small businesses of significant fines and risks that would be devastating if they don’t protect themselves from cyber-attacks.
1 month ago
Sophos expands with new Partner Care offering
Sophos, experts in innovating and delivering cybersecurity as a service, is expanding its commitment to the channel with the addition of Partner Care, a new offering in its partner program that features a team of Sophos experts who handle non-sales related questions and operational support.
1 month ago
SailPoint launches MSP programme for Identity Security Cloud
SailPoint Technologies, experts in unified identity security for enterprises, has launched a Managed Service Provider (MSP) offering that gives select partners the ability to deliver and manage SailPoint Identity Security Cloud for customers around the world.
1 month ago
Guardpack invest in market expansion with new appointment
Wet wipe and sachet manufacturer, Guardpack, has appointed James Tucker as General Manager. James will be responsible for leading market expansion and new R&D initiatives.
1 month ago
TD SYNNEX extends OpenMPS support to Epson Workforce A3 series
TD SYNNEX has integrated the Epson Workforce Enterprise series of A3 copiers and printers into its OpenMPS-managed print service.
1 month ago
Over 2/3 IT security decision-makers to increase cybersecurity budgets
Infosecurity Europe has announced findings from research into the cybersecurity budgets of organisations, with 69 per cent of surveyed IT decision-makers citing that they have seen, or will see, their cybersecurity budgets increase between 10-100 per cent in 2024.
1 month ago
Evolve IP welcomes new reseller partner
Unified communications service provider, Evolve IP, has added a new name to its reseller recruitment drive.
1 month ago
Vectra AI and Gigamon announce new OEM partnership
Vectra AI, experts in hybrid attack detection, investigation, and response, and Gigamon, a deep observability company, have announced a new OEM partnership to deliver intelligent extended detection and response (XDR) across hybrid cloud environments.

Login / Sign up

xxx