Beta Distribution has announced that Mike Cunningham-Clayton has joined them as Head of their AV business.
Formerly General Manager of Displays at Exertis, Mike has over 24 years’ experience in the AV industry. The last 14 years have been with Medium, who were acquired by Exertis in 2016.
Mike said, “the role at Beta is both challenging and exciting. The challenge is to secure a position in a competitive market. The excitement lies in the fact that we do have something that truly differentiates us as a distributor.”
With the growth in digital signage, more and more resellers and integrators will come across opportunities to provide solutions to their existing customer base.
Mike added, “Beta is in the unique position of being able to offer Samsung LFD products supported by a wide range of complementary services including installation, maintenance services and content creation. It’s all done by our own inhouse team and it means all our resellers can offer this full service package to their clients.
He also believes that Beta adopt a very different approach to other distributors in their relationships with their resellers. He added, “every Beta customer has a dedicated account manager who is working to build a long term business partnership with the reseller. Beta place great value on having more than a simple transactional relationship with their customers and the AV product and services package available is a prime example.”
MD of Beta, Steve Soper added, “Mike is a long standing and well respected figure in the AV industry. He will bring a level of knowledge and expertise which we have long recognised we needed. The combination of Mike joining and our recent acquisition of Contentwall, the AV services company, puts us in a great position to help our resellers capitalise on the growing digital signage market.”