With businesses looking for a way to stand out in a crowd, Adam Stafford from bakergoodchild will be taking to the stage to present ‘How to get physical in a virtual world’ at the B2B Marketing Expo.
The seminar will highlight that even though print and mail is still delivering outstanding results, a lot of businesses are missing out due to the lack of education on best practice and integrating direct mail into a diverse communication strategy. Working closely with the Independent Print Industries Association (IPIA) and the Direct Marketing Association (DMA), the aim is to help grow awareness for physical direct marketing and help to educate the new generation of marketing managers on best practice.
Marian Stefani CEO of the IPIA said, “many marketeers choose the digital channel by default as they consider print to be expensive and hard to track. With strong developments in print process and delivery this is no longer the case and we need to raise awareness that integration across all media will give a better ROI and make marketing more effective. Marketeers need to consider this multi-channel approach at the start of their strategy planning, developing content and messaging that is consistent and targeted in a joined-up way. By working with companies like BG they have access to the best advice and will see how print can really improve response rate."
As well as how to get the best results using print and mail, there is a key requirement to push environmental responsibility. This is a key initiative for bakergoodchild and a huge part of this has been the introduction of a potato starch-based poly wrap. The team at bakergoodchild has already converted more than 60 per cent of its customers to use the 100 per cent biodegradable poly wrap and is determined to completely eliminate the use of single use plastic.
Adam Stafford said, “our values focus on providing a service that makes a difference in improving customer experience and exploring initiatives that help create awareness. In line with this, we have introduced a potato starch-based poly wrap, which is 100 per cent biodegradable. There is still a lot of mis-information around ‘degradable and/or recyclable’ plastic poly wrap alternatives out there. As a brand we are fully behind improving the environment and are working with partners and customers to achieve various goals, which has resulted in a good uptake in using the potato starch-based poly wrap.”
This year’s B2B Marketing Expo event will be held at the ExCel centre in London’s Docklands on the 27th-28th March. Every year the event sees thousands of Europe’s most proactive marketing and sales professionals descend on the venue, all eager to hear and discover the latest tips, techniques, innovations and strategies that they need to help and transform themselves, and their respective companies, into the biggest names within their sectors.
For more information on the B2B Marketing Expo event visit: www.b2bmarketingexpo.co.uk/