• Avery launches refreshed UK website for consumers

        • Avery UK has unveiled a new website to bring together its up-to-date technology, branding and latest products under one platform.

          The website at www.avery.co.uk has been given a fresh new look and layout which allows consumers to browse more easily with a new left-hand navigation. Its WePrint service has also been integrated into the site to help visitors discover the range of products and services provided by Avery. Developers have also ensured the site is dynamic, allowing it to function easily on all mobile devices.

          Kevin Power, Digital Marketing Manager said, “with consumers needing information quickly, whenever and wherever they are, we needed a site which reflected this. Our aim was to make it as quick and easy as possible for consumers to discover our products and ways they can be used, ideally with just a few clicks. In the short time since launch, we’ve been keeping a close eye on consumer behaviour and have already noticed visitors browsing the new label sub-categories as well as our newer product categories. We’ve also seen an increase in customer browsing sessions on the site and an increase in session duration. We’ll regularly be reviewing the website and adding new ideas and inspiration every month so that we’re constantly showcasing our products to help drive consumer demand and our customers’ sales.”

          To help consumers navigate around the website, products have been grouped together by theme or usage. Consumers can also browse the inspiring tips and ideas section with advice for both home and office. Inspiration includes everything from ways to organise your office to event planning to product and promotion guidance.

          Avery has completely refreshed its product data and imagery to showcase the full range of products being used in a variety of environments. It also promotes how its products have multiple uses so consumers can clearly see how Avery products can be used in daily life. The team has further updated their software help guides and printing tips so that consumers will be able to print more efficiently on Avery products.

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