• Antalis tells dealers, packaging is the path to cross-selling success

        • Amid ongoing pressure to diversify their product offering, Antalis is urging dealers not to overlook the benefits to be had by cross-selling packaging to their existing customer base.

          Ian Whitcombe, Office Packaging Specialist at Antalis offers his top tips on the solutions dealers should consider.

          Parcel wrapping – environmentally friendly alternatives to bubble film

          Geami WrapPak: an eco-friendly wrapping solution, combining patented die-cut Kraft paper with a tissue interleaf to create a 3D honeycomb structure 

          Corrugated paper rolls: a lightweight 100 per cent recycled paper, with smooth paper on one side and corrugated fluting on the other. The raised fluting offers cushioning and padding, while the smooth paper helps to reduce scratches on delicate surfaces 

          Parcel void filling

          Air cushions: for small users, the Mini Pak-R Retail is compact, easy to operate and produces fit-for-purpose air cushions on an ad-hoc basis, ensuring the items remain well protected while out in transit.

          Die-Cut Foam Boxes: a range of hinged, corrugated boxes, supplied with a pair of foam inserts. Each box is printed ‘Fragile Handle With Care’ on the lid, and comes fully assembled for speedy packing

          Parcel sealing

          Parcel tape: what your customers may not know is that packaging tapes can be individually printed to their specification and can offer a cost-effective way for them to deliver their marketing message  

          Postal wraps: all round carefree package which is FSC certified and climate neutral – flexible wraparound packaging. The self-sealing application saves time and additional sealing materials, and there is an integrated tear open strip for fast and easy opening. The wraps offer a variable packed depth up to 80mm and made from sturdy B-flute; offering strong corner protection and reinforced edges.

          Ian added, “as an industry founded on building solid, personable relationships with customers, dealers are well placed to expand the solutions they can offer. If, for example, you are already providing packaging to a customer – why not provide the required tape, void fill and associated products?

          “By examining what products your customers regularly order, you should be able to easily identify what products would complement their order – and consequently increase your average order value. Taking packaging as an example, if a customer is purchasing staple items such as cardboard boxes or poly mailers, it is fair to assume they will require the means to seal and fill a package of some sort.”

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