Site Logo

Antalis reveals ‘white is the new black’ in printing

For businesses looking to make their mark in 2018, Antalis has advised that embracing innovative new printing technologies such as white toner will be key to tapping into the customer demand for ever more creative paper-based communications. 

Latest figures show that despite the prominence of digital marketing techniques, 38 per cent of adults in the UK have bought or ordered something as a result of receiving mail through the post, proving that direct mail's response rates are actually anywhere from 10 to 30 times higher than that of digital.

According to experts, the enduring effectiveness of direct mail is because, 'giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience.' As such, when it comes to creating paper-based communications that really engage with the customer, it has never been a more compelling time for businesses to adopt the latest paper and print technologies. 

Susana Marambio, Head of Channel, Retail, Office Reseller & Consumer at Antalis said, "despite the onslaught of digital comms in recent years, it's heartening to see that consumers still value the tangible aspect of receiving direct mail, proving that it is still an effective marketing tool. 

"However, although we are seeing more and more brands and marketing agencies reacquainting their love affair with creative papers as a way of creating stand out, it's important to remember that direct mail has evolved from the mass mail campaigns of the past into a data-driven and targeted solution."

Company Details

ANTALIS

Gateway House
Interlink Way West
COALVILLE
LE67 1LE
UNITED KINGDOM

01530 505150

www.antalis.co.uk + www.online.antalis.co.uk

More News
1 month ago
How to build trust in the workplace
Business specialists at TelephoneSystems.Cloud have named five ways to build a trusting relationship among employees and senior staff members.
1 month ago
Telehouse powers up Transatel’s connected car services with partnership
Telehouse has partnered with global cellular connectivity solutions provider, Transatel (a subsidiary of NTT DATA) to strengthen the digital infrastructure for Transatel’s expanding connected car business.
1 month ago
New checklist to help small businesses avoid cyber-attacks
Compliance experts, Skillcast is warning small businesses of significant fines and risks that would be devastating if they don’t protect themselves from cyber-attacks.
1 month ago
Sophos expands with new Partner Care offering
Sophos, experts in innovating and delivering cybersecurity as a service, is expanding its commitment to the channel with the addition of Partner Care, a new offering in its partner program that features a team of Sophos experts who handle non-sales related questions and operational support.
1 month ago
SailPoint launches MSP programme for Identity Security Cloud
SailPoint Technologies, experts in unified identity security for enterprises, has launched a Managed Service Provider (MSP) offering that gives select partners the ability to deliver and manage SailPoint Identity Security Cloud for customers around the world.
1 month ago
Guardpack invest in market expansion with new appointment
Wet wipe and sachet manufacturer, Guardpack, has appointed James Tucker as General Manager. James will be responsible for leading market expansion and new R&D initiatives.
1 month ago
TD SYNNEX extends OpenMPS support to Epson Workforce A3 series
TD SYNNEX has integrated the Epson Workforce Enterprise series of A3 copiers and printers into its OpenMPS-managed print service.
1 month ago
Over 2/3 IT security decision-makers to increase cybersecurity budgets
Infosecurity Europe has announced findings from research into the cybersecurity budgets of organisations, with 69 per cent of surveyed IT decision-makers citing that they have seen, or will see, their cybersecurity budgets increase between 10-100 per cent in 2024.
1 month ago
Evolve IP welcomes new reseller partner
Unified communications service provider, Evolve IP, has added a new name to its reseller recruitment drive.
1 month ago
Vectra AI and Gigamon announce new OEM partnership
Vectra AI, experts in hybrid attack detection, investigation, and response, and Gigamon, a deep observability company, have announced a new OEM partnership to deliver intelligent extended detection and response (XDR) across hybrid cloud environments.

Login / Sign up

xxx