• Antalis reveals diversification pays dividends for dealers

        • Amid the decline of traditional mass volume orders, new research has revealed that dealers are seeing an uptake in sales after expanding the range of office papers they offer to include more premium brands.

          According to a new survey by Antalis, 62 per cent of its UK office customers admitted that giving clients a range of different paper options to choose from has had a positive impact on their business. One of the key reasons behind the trend, cited by more than a quarter (27%) of dealers, is a growing appetite among customers for paper that provides greater colour capabilities.

          Tim Percival, Divisional Director at Antalis Office said, “while it’s no secret that the market for traditional mass volume orders of office paper continues to be in decline, it’s heartening to see that dealers are reaping the rewards of diversifying their offering to include premium paper ranges with greater colour optimisation.

          “From our research, we’ve found that this is largely down to a distinguishable shift towards more bespoke creative solutions that can really bring a design to life. As such, this provides a fantastic chance for dealers to upsell premium papers with greater colour capabilities such as Xerox Colotech as well as multi-functional application products like Xerox Premium NeverTear, which can be printed in-house.

          “With high-value low volume runs set to dominate the market going forward, it’s never been a more apt time for resellers to review their portfolio of products and make sure they have the right solutions in their armoury to meet the fast-evolving needs of their clients.”

          When asked what kind of products are likely to be popular with customers over the next few years, many resellers pointed to the rising demand for application products such as Xerox Premium NeverTear – a tear proof and waterproof film that can be printed on using the small format devices, and which is available in a range of different colours.

          Adding to the positive sentiment towards better quality products, resellers also predicted the rising prominence of premium papers like Xerox Colotech, currently considered the gold standard in digital colour printing paper. Providing an uncoated super smooth finish that ensures brilliant colour contrast and pin sharp images, this sustainably-sourced solution is ideal for graphical prints, flyers and annual reports.

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