• Amazon online retailer of choice for 62% business owners

        • Almost two thirds of business owners would be more inclined to buy products for their company from a multinational retailer, such as Amazon, over an independent online store.

          This was one of the key findings from a survey of 1,000 business decision makers, conducted by full service e-commerce agency, PushON, which stated that the online retail giant was preferential due to its ‘solid reputation.’

          For 50 per cent of business owners, convenience came out as the top reason for shopping with a bigger online retailer, such as Amazon, for products including computer software, furniture and office supplies. And 55 per cent believed the likes of Amazon offer greater choice than their independent counterparts.  

          When asked what would persuade them to buy from a smaller retailer over a retail giant, 40 per cent of business owners stated expertise and the offer of solid advice and customer service support.

          Secondary to this was improved online security for the reassurance of safe monetary transactions (37%) and a desire for small retailers to provide more in-depth product information, so more informed purchasing decisions can be made (35%). 

          The implementation of an online chat service for instant customer service was also top priority for 29 per cent of business shoppers.

          In support of this, 52 per cent of business owners would buy their office supplies from a smaller online retailer if they had previously experienced a good level of service from them. Plus, 45 per cent stated wanting to “support” smaller businesses when making business purchases if they were considered reliable.

          Sam Rutley, Managing Director of PushON said, “Amazon’s success hasn’t come about by accident, so it’s perhaps unsurprising that over 60 per cent of business owners turn to the retail giant when making purchases for their businesses online. 

          “Though, it’s not all bad news for smaller online retailers. When looking at the results of our survey there are clear areas of the customer journey that can easily be improved to match or surpass Amazon’s offering. 

          “From building a strong reputation through user reviews, upgrading the checkout process so that it’s simple and secure, and implementing an online chat function for instant responses to customer queries, small online retailers can make incremental improvements to instigate big change to their business, and resulting sales.”

          For more information, please visit: https://www.pushon.co.uk/attracting-retaining-b2b-customers 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • 82% UK employees would spend more in workplace canteen with order ahead technology

          82% UK employees would spend more in workplace canteen with order ahead technology

          Thursday 17th Jan 2019
          82 per cent of UK employees would buy meals more often from their workplace canteen or restaurant if they can order ahead and pick up their meal from a dedicated service point, research by Omnico and The Caterermagazine has found. 52 per cent w...Read More...
          Recruitment trends for 2019

          Recruitment trends for 2019

          Thursday 10th Jan 2019
          Two seemingly conflicting trends are shaping recruitment today: candidates expect a more personalised application experience that respects their privacy, while companies are needing to make faster, higher quality HR decisions. Surprisingly, but ...Read More...
          90% employees don’t give their boss a gift at Christmas

          90% employees don’t give their boss a gift at Christmas

          Friday 21st Dec 2018
          Employees could be missing out on opportunities to strengthen their relationship with their boss, as new research has revealed how many workers don’t present their boss with a token gift at the end of the year.  A study of 1,000 UK worker...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue