Alaris, a Kodak Alaris business, is launching a series of initiatives designed to support channel partners and significantly increase their ability to pursue new revenue streams.
The global information capture firm is expanding its Developer Program to accelerate innovation within its new Smart Connected Scanning category. Alaris is opening a new dedicated partner portal that provides resellers with easy access to a wide range of training resources, sales support tools and marketing assets. And it is enhancing its Managed Capture Services offering.
The Alaris Developer Program gives Independent Software Vendors (ISVs), System Integrators (SIs), Value Added Resellers (VARs) and third-party developers access to Alaris’ technical toolkits including market-leading application program interfaces (APIs) that they can use to jointly create new and innovative customer solutions. The programme supports the demand for increased connectivity, the ability to elevate traditional push scanning to enterprise-scale efficiency and enable scanning directly into line-of-business processes. Through this collaborative developer ecosystem, partners can also help their customers realise the full potential of the Alaris INfuse Smart Connected Scanning Solution to automate workflows by seamlessly connecting document capture to existing business systems and the cloud.
Don Lofstrom, President & General Manager, Alaris, a Kodak Alaris business said, “by making it easy for partners to access our APIs, they can custom-develop integrations that work with their customers’ businesses processes to deliver automated, easy to manage workflows. The programme will also extend the value and reach of our solutions, empowering partners to secure new recurring revenue by transforming legacy, transaction-based hardware sales into a simple to deploy, subscription-based offering.”
Partnering with Alaris helps resellers find new ways to expand their offerings and reach into new sources of profitable revenue. With the launch of its new partner portal, Alaris is making partnership easier, offering resellers its full support across the entire sales cycle, empowering them to grow their business and earn more with Alaris.
As part of its commitment to help resellers win new business, Alaris will enable partners to build a pipeline with qualified leads secured from Alaris-led demand generation programmes.
The mobile-responsive portal which is accessible via single sign-on enables partners to register new sales opportunities and automate sales cycle activities, saving time and streamlining processes. In addition, the portal offers easy access to a range of sales enablement tools such as market research, competitive intelligence and ‘why-to-buy’ tools; co-branded collateral, as well as assets and support for marketing activities.
Partners also benefit from access to Alaris’ learning management system where they will find a wealth of sales and technical training courses. The company has introduced a number of selling and partnership incentives, benefits and rebates that increase in line with the resellers’ business commitment to Alaris.
With the Alaris Scanner Management Tool, Alaris and its partners can provide customers with an understanding of total imaging costs and usage to enhance efficiency and effectiveness and drive tangible savings for customers. Alaris also provides an alternative for customers that enjoy savings, visibility and consumable management afforded by Managed Print Service (MPS) providers as well as the use of centralised PC management solutions. The Alaris Scanner Management Agent expands these offerings by allowing scanners from Alaris to be seamlessly integrated into device management solutions for smarter reporting and management.
Don added, “with a requirement to reduce costs, organisations are buying into managed and as-a-service options across their IT infrastructures. Our enhanced MCS offering gives us ‘permission to play’ more actively in the managed services space. This model will help partners to get closer to customers, increase the value of what is delivered and build a more sustainable business based on recurring revenue streams.”