• AF International prepares for new brand image

        • Manufacturer of specialist cleaning products for the Office Products Industry, AF International, is preparing for a brand re-charge and an official launch of its new packaging and concepts at Paperworld Frankfurt, taking place from 28th-31st January 2017.

          The brand, that has a heritage stretching back over 40 years, will be maintaining its existing cleaning solutions with the addition of new branded packaging. The Core Range of cleaning products will be identifiable in traditional AF blue and silver but with a new logo and strapline ‘Advanced Technology Cleaning’. Some range extensions and updates will complete the Core Range product offering in order to remain relevant to the changing market.

          AF’s new packaging also incorporates new icons to communicate product uses and benefits that transcend international communication barriers. 

          Ron Jakeman, Managing Director said, “we are delighted with the clean streamlined appearance of our branding. AF International is a well-respected brand and our products are exceptional; this branding takes the products to the next level.”

          Paul Hardy, European Brand Director said, “designing first-class, effective and well-packaged products is crucial to the longevity of AF International’s strong brand.”

          AF International will further be launching two capsule product ranges, Whiteboard Cleaning and Specialist Cleaning Range, identifiable in clean white and sleek gunmetal liveries respectively. The Specialist Cleaning Range is a collection of products targeted at niche technical cleaning sectors such as ATM/Chip and Pin maintenance and PPE Equipment Cleaning.

          Julia Vorley, Marketing Manager added, “AF International’s strong and consistent brand image is embracing a sharp new look and we are eagerly anticipating Paperworld 2017. Having an impressive new cleaning range to bring to market in addition to this makes 2017 an exciting prospect.”

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