• AF International prepares for new brand image

        • Manufacturer of specialist cleaning products for the Office Products Industry, AF International, is preparing for a brand re-charge and an official launch of its new packaging and concepts at Paperworld Frankfurt, taking place from 28th-31st January 2017.

          The brand, that has a heritage stretching back over 40 years, will be maintaining its existing cleaning solutions with the addition of new branded packaging. The Core Range of cleaning products will be identifiable in traditional AF blue and silver but with a new logo and strapline ‘Advanced Technology Cleaning’. Some range extensions and updates will complete the Core Range product offering in order to remain relevant to the changing market.

          AF’s new packaging also incorporates new icons to communicate product uses and benefits that transcend international communication barriers. 

          Ron Jakeman, Managing Director said, “we are delighted with the clean streamlined appearance of our branding. AF International is a well-respected brand and our products are exceptional; this branding takes the products to the next level.”

          Paul Hardy, European Brand Director said, “designing first-class, effective and well-packaged products is crucial to the longevity of AF International’s strong brand.”

          AF International will further be launching two capsule product ranges, Whiteboard Cleaning and Specialist Cleaning Range, identifiable in clean white and sleek gunmetal liveries respectively. The Specialist Cleaning Range is a collection of products targeted at niche technical cleaning sectors such as ATM/Chip and Pin maintenance and PPE Equipment Cleaning.

          Julia Vorley, Marketing Manager added, “AF International’s strong and consistent brand image is embracing a sharp new look and we are eagerly anticipating Paperworld 2017. Having an impressive new cleaning range to bring to market in addition to this makes 2017 an exciting prospect.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Canon’s new laser printers adds to partners’ small workgroup proposition

          Canon’s new laser printers adds to partners’ small workgroup proposition

          Monday 19th Mar 2018
          Canon has announced the latest devices to join its portfolio of document solutions. The i-SENSYS MF520 and i-SENSYS MF420 series MFPs and i-SENSYS LBP210 series laser printers are designed to develop partners’ proposition to smaller businesses ...Read More...
          Canon showcases cutsheet digital print developments at Cutting Edge customer event

          Canon showcases cutsheet digital print developments at Cutting Edge customer event

          Thursday 15th Mar 2018
          Canon is hosting its second Cutting Edge customer event from 13th-15th March 2018 at its Customer Experience Center in Venlo, The Netherlands, where it will showcase the latest innovations in its cutsheet digital print solutions portfolio. The event...Read More...
          Avery launches three new product lines

          Avery launches three new product lines

          Wednesday 14th Mar 2018
          Following market research and consumer feedback, Avery UK has launched three new product lines, including a wide range of Franking Labels, a new contemporary desktop accessories range and a series of brand new A3 Labels. Growth in the ecommerce mark...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue