• AF International prepares for new brand image

        • Manufacturer of specialist cleaning products for the Office Products Industry, AF International, is preparing for a brand re-charge and an official launch of its new packaging and concepts at Paperworld Frankfurt, taking place from 28th-31st January 2017.

          The brand, that has a heritage stretching back over 40 years, will be maintaining its existing cleaning solutions with the addition of new branded packaging. The Core Range of cleaning products will be identifiable in traditional AF blue and silver but with a new logo and strapline ‘Advanced Technology Cleaning’. Some range extensions and updates will complete the Core Range product offering in order to remain relevant to the changing market.

          AF’s new packaging also incorporates new icons to communicate product uses and benefits that transcend international communication barriers. 

          Ron Jakeman, Managing Director said, “we are delighted with the clean streamlined appearance of our branding. AF International is a well-respected brand and our products are exceptional; this branding takes the products to the next level.”

          Paul Hardy, European Brand Director said, “designing first-class, effective and well-packaged products is crucial to the longevity of AF International’s strong brand.”

          AF International will further be launching two capsule product ranges, Whiteboard Cleaning and Specialist Cleaning Range, identifiable in clean white and sleek gunmetal liveries respectively. The Specialist Cleaning Range is a collection of products targeted at niche technical cleaning sectors such as ATM/Chip and Pin maintenance and PPE Equipment Cleaning.

          Julia Vorley, Marketing Manager added, “AF International’s strong and consistent brand image is embracing a sharp new look and we are eagerly anticipating Paperworld 2017. Having an impressive new cleaning range to bring to market in addition to this makes 2017 an exciting prospect.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Epic Print invests in Duplo saddle stitcher

          Epic Print invests in Duplo saddle stitcher

          Tuesday 16th Jan 2018
          Having enjoyed a strong relationship with Duplo for the last eight years, Epic Print has invested an iSaddle 2 system to slash traditional processes and provide full automation. Epic, which employs 26 people and has a £2.5million turnover, ope...Read More...
          Vivitek appoints Stampede as UK distributor for NovoConnect family

          Vivitek appoints Stampede as UK distributor for NovoConnect family

          Tuesday 16th Jan 2018
          Vivitek has appointed Stampede to distribute its NovoConnect family in the UK. Stampede’s appointment is effective immediately and it joins Vivitek’s other NovoConnect distributor partners in the UK. Joining the exisiting range of AV pro...Read More...
          Canon only company in the world to rank in top five in US patent rankings for 32 years running

          Canon only company in the world to rank in top five in US patent rankings for 32 years running

          Wednesday 10th Jan 2018
          Canon Inc. has ranked third for the number of US patents awarded in 2017, becoming the only company in the world to have ranked in the top five for 32 years running, according to the latest ranking of preliminary patent results issued by IFI CLAIMS P...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue