Advantia water deal means higher margins
Dealer group Advantia has launched a new, high margin, mains fed water cooler deal for members, in partnership with Cool Water Direct. 15 Advantia members are already taking advantage of the new partnership between Advantia and Cool Water Direct and enjoying margins in the region of 33%.
The Cool Water Direct deal was launched at a supplier speed-dating event organised by Advantia for their members. Cool Water Direct's Managing Director, Alan Fish says: "We had half an hour to demonstrate our mains fed water coolers to Advantia members and to communicate the benefits and cost savings for consumers as well as the good margin potential for dealers.
"We were quite surprised but very pleased that so many Advantia dealers have already taken advantage of the deal which also includes free web banners and e-shots created by us."
The mains fed water cooler does not require the services of a a plumber. The Advantia deal gives members access to special prices which are guaranteed for five years and the water coolers are delivered and installed by Cool Water Direct. The dealer makes the sale and once in place he or she simply bills the customer every quarter for a rental fee.