Advantia has launched a new website and updated its brand in line with its new positioning strategy and promise. The rebrand is also designed to show the innovative changes taking place at Advantia that will benefit all stakeholders.
The new colour combination of the logo reflects diversity and a change in strap line recognises the direction Advantia is going in. The rebranding supports Advantia’s long-standing values which are to be bold, innovative and different from their peers. With the many changes happening in the market a defining element of Advantia strategy going forward will be a focus on growth and the development of individuals and companies.
Having bought a new lease of energy to the company, recently appointed CEO, Steve Harrop said, “there are changes we are going to be introducing to our strategic model over the next 12 to 18 months. These changes will affect all of our stakeholders; members, suppliers and the internal team. This clear but subtle rebranding is a visible signal that change has already begun and establishes our goals to be defining, dynamic and diverse.
“As technology and the digitisation of society continues to make quantum leaps into everyday life, many stakeholders will need to reinvent themselves. Our new website is just one of the digital tools that we have to engage with existing and prospective members and our Merlin Marketplace e-commerce platform is another that will be vital to our suppliers and members. Looking to the future we are building more dynamic and integrated digital offerings to ensure that growth for our members and suppliers is achievable.”