Advantia will be offering its members for 2017 their own business supplies catalogue, produced in-house by Advantia, exclusively for them.
Working with the members that form their marketing committee and the Board of Directors, Advantia has reviewed its catalogue with the business buyer in mind. The result of this review is that Advantia has taken total control of their 2017 catalogue and it will be produced by EC2i in Essex.
Rebecca Miller, Operations Director at Advantia said, “bringing the production of our catalogue back in-house is just one aspect of our wider strategy which incorporates us managing our own data and the launch of our MERLIN Marketplace E-commerce platform. People expect a product range that is vastly larger than can be shown in a hard copy catalogue, they also expect more information than can be displayed in a catalogue. Therefore, our new catalogue for 2017 will feature best-selling products and there will be a lot of information and calls to action to get buyers to find more of what they want on our members’ E-commerce websites.”
The 2017 catalogue will have product content decided by Advantia in the best interests of their members’ profitability. It will also have marketing messages that direct buyers to the products that are available on-line through their members’ current E-commerce websites or Advantia’s MERLIN Marketplace E-commerce platform.
The Advantia catalogue will contain Banner branded products that are only available to Banner and Advantia. It will contain brands and products that are exclusive to EVO and will feature a series of graphic pages showing the range of non-wholesaler stocked products available on-line.
Rebecca added, “Because we now manage our own data we are spending a lot of time and effort to enhance the data supplied by EVO and suppliers. The transition from traditional catalogues to E-commerce as a dealer’s main selling tool is starting to happen, and we intend for Advantia members to stay ahead of this curve.”
