Advantia is now providing a new e-marketing platform free of charge as part of its membership, which is said to be already delivering ‘major results.’
Working with InControl Marketing (ICM), Advantia is providing members with access to the Cube platform containing a selection of marketing content from promotions, seasonal campaigns and capability material all at no cost to its members.
In addition, ICM is running a number of managed campaigns for Advantia members, which are already delivering new sales opportunities. These campaigns will be continued by Advantia, giving every member the ability to showcase the vast range of products and services on offer directly to its customers.
Mike Heaps, Advantia Chairman said, “we’re constantly challenging ourselves on how Advantia can add value both upstream to vendors and downstream to our members. The partnership with ICM is representative of how a collaborative approach can deliver tangible, profitable benefits for all stakeholders. It’s a very simple and effective method to help our members sell-through and communicate an increasingly diverse range of products and services. It underpins our sales and marketing activity and is therefore integral to our strategy.”
Beck Miller Advantia Marketing & Operations Director added, “this is an exciting time for the group. We now have a number of platforms in place which all link through our Community portal. A member logs on once and has access to everything they need from News, Marketing, Pricing, Discussion forums, etc. all at the touch of a button and all available 24 hours a day seven days a week. This gives us the ability to launch new products and services very quickly and more importantly directly to the end-user customer.
“Our members are already receiving enquiries for products they didn’t realise their customers were interested in. This is all backed up by a full support service that allows them to follow the leads up with confidence and the ability to get the product to their customer efficiently. The growth opportunities are endless and we as a group will make sure we capitalise on them.”
