• Advanced’s new partner programme to help SME cloud adoption

        • Software and IT services provider, Advanced, has launched a new partner programme, TruePartner, to help resellers of Enterprise Resource Planning (ERP) software accelerate their SME customers’ transformation to the Cloud.

          Advanced plans to win over new partners keen to address the needs of the SME market but who aren’t getting the right support from their existing vendors, a move it hopes will generate an additional £1 million in revenue over the next 12 months. Its new Cloud-based ERP solution, Advanced Business Cloud Essentials, is designed to boost this opportunity for this reseller community.

          TruePartner programme features:

          ·     Close collaboration and support with resellers to develop market and sector insight

          ·     Onboarding, training and marketing support for partners

          ·     Comprehensive accreditation and financial rewards, at every level

          ·     Confidence that resellers will be providing SMEs with genuine cloud solutions

          Janette Martin, Managing Director of Strategic Partnerships and Alliances at Advanced said, “resellers have an incredible opportunity to adapt their business model to embrace Cloud technology. They have the chance to bet their business on those vendors that deliver genuine Cloud solutions and are willing to support them on their transformation, otherwise they risk losing traction, customers and revenue.”

          According to Advanced, the channel, particularly smaller resellers, have become used to the revenue from upfront licences, a traditional financial management model where it is easy to manage revenue against forecasts. However, monthly subscriptions for Cloud services are disrupting that financial model and resellers will need to adapt quickly if they are to realise the benefits that this can deliver in recurring revenue.

          Janette added, “we understand that moving to a Cloud-first approach isn’t straight forward, but we are seeing interest from businesses for the benefits that the Cloud can deliver. Together, we can make a difference and I believe it’s up to vendors like Advanced to develop long-term strategic channel partnerships, demonstrate the Cloud as the number one driver for business continuity, and provide resellers with the right ongoing training, support and marketing so that products can be sold and supported in the Cloud effectively.”

          The new TruePartner programme is built around five levels of partnership: Reseller, Service, Alliance, Advisor and Software. For more information, visit www.oneadvanced.com/TruePartner.

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